It was July 2011. I was a little more than a year out of college and struggling to find full-time employment.
I had an English degree, but had a hard time finding a productive use for it. Yes, I was a freelance community reporter in my native New Jersey at the time. But, with schools out for the summer, and with the bulk of my reporting taking place in small towns, there wasn’t much to report.
Entrepreneur recently released an article about the emotional connection individuals make to brands, pointing out that, often, it is not the product that interests customers, but a trusted brand that keeps them coming back.
Entrepreneur will periodically post "Startup Stories;" quick, informative videos providing insight into how successful businesses got their start and went from fledgling to flourishing.
Today, I stumbled across the "Startup Story" of Chris and Michael, two college friends and marketing grads who took minimum-wage jobs as kayaking guides once out of school. The duo turned those jobs into "Everyday California," which has grown to generate millions of dollars in revenue by featuring multiple product lines, including apparel and even their own beer.
If you're looking for inspiration, watch their story below. And, if you're looking for help with your own "Startup Story," take Your Next Step and reach out to us today!